Microsoft has demonstrated the power of digital transformation at ADIPEC 2018, showcasing how the oil and gas industry can harness the power of technologies like the cloud and AI.
The company participated in the Abu Dhabi International Petroleum Exhibition and Conference.
A key event on the calendar of the global oil and gas industry.
The theme this year for Microsoft is “Empowering Oil and Gas with AI”, and the company has a booth dedicated to showcasing its solutions around artificial intelligence and the Internet of Things.
Omar Saleh, Director Manufacturing and Resources, Middle East and Africa:
“Microsoft’s mission is to empower every individual and organization on the planet to achieve more. Artificial intelligence comes together with cloud and edge computing to allow real-time, agile, decision-making support regardless of location. Devices, software and communications technology act as participants in a single, intelligent, harmonious ecosystem that allows organizations to plan, react and optimize in smarter ways. We are proud to bring these capabilities exhibited in solutions and showcases to ADIPEC 2018.”
The company highlighted how AI and IoT can enable digital transformation within the industry, offering means to engage customers, empower employees and optimization operations — ultimately allowing companies to reinvent business processes and services.
Saleh continued:
“AI, leveraging of the intelligent cloud and edge computing, empowers efficiencies that provide distinctive competitive advantage for operators; these manifest in better reservoir characterization, optimized drilling, reduced downtime, and safer operations to mention a few.”
Microsoft experts demonstrated Azure IoT Edge capabilities in action, highlighting how energy companies can extend cloud intelligence and analytics and bring these innovations to edge devices in the field.
Underway at the Abu Dhabi National Exhibition Center from November 12 to 15, this year’s edition expects to welcome 110,000 patrons, with stakeholders and specialists from multiple disciplines gathering for the purpose of knowledge exchange and collaboration.
