Analyst: Surface Pro Buzz Will Die Off In Six Months

February 21, 2013
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It has been almost ten days since the debut of the Surface Pro, and while most news headlines are that Microsoft is still struggling to deal with the shortage of 128GB capacity units across North America, some analysts are already voicing their disapproval.

Salman Chaudry is one such analyst that is less than impressed. He is the product manager for mobile computing at an analyst firm (Context World), and according to ChannelNomics held a view:

“I do not really see a long lifespan for Surface hardware, based on our channel analysis. I think we can assume [that] in the next six months, the Surface will come and go with not much trace of an impact. It was marketing for the point of selling Windows 8, but there has not been huge penetration and we see that OEMs are taking the role as hardware manufacturers”.

Essentially, all this hoopla is going to last less than six months, according to the above market watcher, and the tablet sales will not increase too much in the short term.

The reason for this lackluster performance you ask? Here:

“It is a business tablet which is not going [to be sold] through a business strategy – it is suicide.”

Still, Microsoft itself has termed the demand for Surface Pro amazing. Whether the technology titan has evaluated business scope in all this, only it knows.

The Surface Pro is currently available exclusively in the United States and Canada, though Redmond has already confirmed that international availability is to be announced soon, particularly in places like the United Kingdom and other important European markets.

Article Categories:
Microsoft

Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.

All Comments

  • Analyst! if they were really good a predicting the future they would be so rich they wouldn’t have to be an analyst. Why not just consult the magic 8 ball?

    Mike Greenway February 21, 2013 10:41 am Reply
    • I couldn’t say it better!

      Tomas February 21, 2013 10:47 am Reply
  • My workplace purchased one for me…I totally love it…it is very fast, has a beautiful screen and yeah, legacy app support. Too much time is spend on it getting warm and having 4-5 hour of battery life. I am living with that…I popped in a 64GB MicroSD and yes, I’ve installed and ran programs from it and it works great!

    garak0410 February 21, 2013 1:07 pm Reply
  • Since when can anal-ysts tell anything right?!!
    😉

    Robert Trance February 22, 2013 1:07 am Reply
  • Since when can anal-ysts tell anything right?!!
    😉

    Robert Trance February 22, 2013 1:07 am Reply

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