Cortana Team Floored By International Response, Rollout To Be Sped Up

June 16, 2014
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turned this feature on by changing the location and language settings on their handsets to United States. Needless to say, Microsoft has been stunned by this enthusiastic response. Marcus Ash, the group program manager for Cortana, talked about the future plans for the digital assistant at a conference last week in Seattle, and said that Redmond is now thinking differently about the planned rollout of Cortana to new markets:

“So we get a lot of feedback on that and I think the early reception and just this kind of groundswell of, I want to use it even though it’s not my native language, actually caught us by surprise and is exciting and has really pushed us to think about how quickly we should be releasing these markets.”
Here is a video for your viewing pleasure: http://www.youtube.com/watch?v=FCtsF3p3nxw Long story short, Microsoft is now thinking about focusing on expanding the availability of Cortana first, and then adding new functionality to it — the previous plan was quite the opposite. Plus, the fact that AI digital assistants need a lot of data to work with, and if Cortana is made available to international users, the additional data might come rather useful in creation of new algorithms, and overall refinement of the service. Fingers crossed, the company provides more information on this soon.]]>

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Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.

All Comments

  • Great news. This mean the public interest and early opinions on Cortana are high!

    Yorker June 16, 2014 2:07 pm Reply
  • I love the video. Everything I’ve seen or heard about Cortana has been extremely promising. I can’t wait to see what Microsoft has in store for us moving forward.

    Ted Smith June 16, 2014 3:19 pm Reply
  • Done right, especially to include international crowd, its a game changer especially if it has a wider use than what google has – never thought siri was all that great, though the commercials were good

    Larryalobo June 17, 2014 5:25 am Reply

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