The top five notebook makers in the world have such a grip on the market that any fluctuations in shipment numbers instantly has an effect on the overall PC market.
And the month that recently ended brought more bad news for these top vendors.
Most of the major laptop players unveiled unique new solutions this time around, powered by Windows 8.1, but either consumers are yet to make their purchasing decisions, or they do not seem to be paying much attention to laptops.
New research shows that the top five notebook vendors experienced a combined drop of 18 percent in October, compared to the shipments in September. Things were rather dire for the top three vendors that saw a 14 percent dip in shipments.
However, not everyone was greeted with sad news.
Asus, as we recently reported, saw its shipments rise by a stark 30 percent in October — buoyed by the newer models it has recently unveiled like the Asus Transformer Book T100.
But others did not exactly have the same luck. HP, for instance, fell from 3.5 million units in September (it managed to secure some educational contracts) to the depths of less than 2 million in October. The holiday shopping season is almost upon us, and the company would be hoping for a change in fortune.
Of particular interest is how Dell manages to fare in the coming months, after completing its privatization process on October 29. The company has hinted that it may refresh its laptop line in the near future to give a boost to sales.
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I guess things are expected to turn around over night.