Microsoft And Yahoo Battling For iOS Default Search Position

April 18, 2014
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news comes from the reasonable reliable Re/Code, and it is being claimed that Apple might change the default search setting on its platform when it debuts iOS 8, most probably at the WWDC conference that is set for June this year. Chances are that Apple might also open this position up for bidding, and let the market decide. Google reportedly pays the company a tidy sum of one billion for the privilege of being the default search provide on iPods, iPhones and iPads. Siri, as you may already be aware, already utilizes Bing, which could ultimately help Microsoft in convincing Apple to choose it as the default search provider. It is a lucrative position to be in, by any count, and could significantly add to the bottom line and market share of both Microsoft and Yahoo, provided they land this important contract. Worth a watch how this transpires.]]>

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Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.

All Comments

  • This doesn’t make sense. Yahoo still uses bing as their search engine.

    Dominico-James Black Eagle Hod April 18, 2014 1:15 pm Reply
  • This really doesn’t make much sense for anyone in my view. If anything, I think Apple might be planning their own search engine. If they aren’t, they shouldn’t be so worried about using google as a search engine.

    Claire R April 18, 2014 5:52 pm Reply
    • I think Apple should buy one. A brand-new entry into that market THIS late would be flushing money down the toilet.

      James Bell April 19, 2014 10:44 pm Reply

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