Two virtual events, that is. The coronavirus pandemic may now be under control in certain parts of the globe, but companies are taking no chances. For good reasons.
Microsoft, for example, made it clear early on that all of its event next year will be digital.
And back in January, the company announced that it will be moving Ignite back to September after having held the conference in November for the 2019 iteration. It is, after all, one of the biggest events for the software titan and of prime importance for its business user base.
Ignite 2020 was slated to take place from September 21 through September 25 this year.
But with Redmond no longer having the luxury to schedule it as an in-person event, the company has announced that it will be splitting Ignite 2020 into two virtual events that will consist of 48-hours digital gathering that will take the place of the week-long event that it has traditionally been.
Chris Capossela, the Chief Marketing Office (CMO) at Microsoft here with the details:
“We’ve learned from the global digital events we’ve held this year that we now have the opportunity to bring the whole global community together in one place to create a truly worldwide event. For this reason, we’re not going to be holding Microsoft Ignite Tour events in different cities around the world this year; instead Microsoft Ignite will bring all global participants together and include the opportunity for local community meetups, will have language localization, and participants will also be able to get skill building with Microsoft Learn and certifications.”
Capossela mentions that the firm will share the latest product developments with the audience, and connect with the technical communities. Speaking of connections, he also confirms that the second Ignite conference will not be replacing its BUILD event.
That is typically held in May.
The first part of the conference will be held from September 22 to September 24, while the second leg is scheduled for some time in early 2021.
Registration for this year’s event will open on September 3.
