Nokia Lumia 521 Is Now The Most Used Device In The US, AdDuplex Data Shows

October 15, 2013
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Time for another statistics fix! AdDuplex has just released its monthly report on Windows Phone devices, and this one comes with a fair few surprises up its proverbial sleeves.

The latest data from the online advertising network shows that Nokia Lumia 521 has now become the number one Windows Phone in the United States — it now commands a market share of 19.2 percent. On seventh place is its brother, the Lumia 520.

The affordable smartphone surpassed the previous number one device on the list, the Verizon exclusive Lumia 822 in October, which is now down at second place with 14.1 percent.

In fact, the Lumia 520 continues to dominate the rankings worldwide, leaving other Windows Phone handsets gasping for breath.

AdDuplex numbers show that the 520 now holds an utterly commanding 21.3 percent of the market across the globe. The Lumia 920 is a distant second with 9.3 percent, and another affordable smartphone rounds up the top three — the Lumia 620 with 9.1 percent.

The Nokia Lumia 1020 still has not cracked the top ten worldwide, even as both Nokia and Microsoft continue their marketing barrage highlighting the near magical imaging capabilities of the device.

It now sits at position twenty-one overall, and fourteen when only taking Windows Phone 8 devices into account. The deluxe device is yet to break into the US top ten, but a lot of that has got to do with its price and the upgrade cycles of consumers.

Not to mention end users are surely waiting for newer Windows Phone handsets that are set to be unveiled before the end of the year.

Speaking of users, AdDuplex reveals that users are now downloading twice as many Windows Phone apps compared to a year ago. This is a solid growth pattern, and one that will help the operating platform gain further developer acceptance.

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Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.

All Comments

  • Lumia 1020 had no chance of cracking the top 20 world wide so far since it only became available in Europe last week

    Arseny Mikhaylov October 15, 2013 11:59 pm Reply
  • I really don’t see this as a problem. The high end phones are not the top phones, but the most important thing is getting people to get on Windows Phone. if it’s the low cost of the 520 that is good. If it’s the features of the 1020, that’s good as well. If it is coming out with a phablet, that is also good. Right now they’re claiming the most expensive Android phones are the high end ones. I have not seen any graphs, so I’m not sure if that is true. If it is, I’m sure that’s a graph that’s been moving each year. Get people on your platform, and if they like it, they will give your high-end products at least a chance down the line.

    Ray C October 16, 2013 5:10 am Reply

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