Nokia may have a long walk back to reclaiming its throne that it somewhat inanely relinquished, but the company is on the right track after becoming the biggest fish (by far) in the Windows Phone pond.
But technology enthusiasts will corroborate that Nokia handsets (let alone smartphones) have historically had it tough in the North American market. In fact, some would classify this as one of reasons that led to the company losing so much mobile ground.
Now, however, the company is on the right track to success.
Impressive growth in the third quarter of the year has resulted in Nokia becoming the fourth largest OEM in the United States — behind names like Apple, Samsung and LG, but ahead of Motorola, ZTE, Kyocera, Huawei, HTC, BlackBerry and Pantech.
Market research firm Counterpoint Research has just revealed these standings.
Detailed breakdown shows that Nokia managed to lay claim to a 4.1 percent share, which is coincidently the current overall market share of the Windows Phone platform worldwide. Apple and Samsung combined make up 67.3 percent of the American smartphone market.
LG follows with figures of 8.6 percent in the US.
The Finnish company recently announced its third quarter earnings, and confirmed that 1.2 million out of the 8.8 million Lumia devices sold in this period were in the United States.
All said and done these figures will surely please both Nokia and Microsoft (well, Microsoft, really), as the two companies outlined their new strategy of capturing market share by delivering robust smartphones at competitive prices, backed up by heavy marketing.
Devices like the Lumia 520 and Lumia 521 are surely playing a large role in this success.
