Noor Bank, a leading UAE bank, has selected Microsoft Dynamics 365 CRM to drive digital transformation with its operations and deliver multichannel personalized service to customers.
The bank plans on using the customer relationship management solution to engage with customers, empower employees, optimize operations and transform products and services. The decision was made in response to an increasing demand from millennial consumers for personalized service.
Noor shaped its IT strategy to implement an enterprise wide CRM system, one with the potential to transform customer engagement.
Microsoft Dynamics 365 CRM was chosen for its ability to deliver 360-degree views of customers through its Common Data Model, including prospects across corporate, retail, wealth and investments.
Sayed Hashish, Regional General Manager, Microsoft Gulf:
“Digital transformation yields boons that bridge business functions. The ability to engage, empower, optimize, and transform – is the promise that platforms like Dynamics 365 deliver. It merges ERP and CRM, offers flexibility, cost benefits with a rich menu of AI-based business intelligence, and is built around a warehousing architecture called the Common Data Model, so it can pull together and standardize data to deliver rich, actionable value.
This is why Noor has joined many other customers worldwide that rely on the Dynamics suite to deliver best-in-class service to their customers. We look forward to support their journey as they continue to explore new ways to achieve more.”
During the selection process, decision makers at the bank took note of the capacity for operational optimization on offer with Dynamics 365, as well as the LinkedIn Sales Navigator, an advanced tool that allows sales teams to manage the entire pipeline through the popular professional networking platform.
This enables them to leverage the network to source new customers, nurture and grow existing relationships and maximize sales productivity and results, all via one platform.
Microsoft will work with Noor IT and business executives to ensure that the platform supports the digital agenda and operational requirements of the bank for years to come.
See the intelligent business applications made possible by Microsoft Dynamics 365 here.
