Much has been made about how Microsoft’s newest operating system has impacted the overall state of the PC hardware industry, with analysts and market watchers claiming that the new OS has made absolutely no difference.
The PC market is still collapsing, and sales are still far from impressive.
But as far as Microsoft is concerned, Windows 8 actually served as a catalyst for the PC industry. According to Tami Reller, PCs are getting more and more affordable, meaning increased sales are very much likely to be recorded in the near future.
Reller explained in an interview posted on the official Windows blog:
“The PC is very much alive and increasingly mobile. The PC is also part of a much broader device market of tablets and PCs. Windows 8 was built to fully participate in this broader and increasingly mobile device market.
The PC part of the market is rapidly evolving to include new convertible devices and amazing new touch laptops, and all-in-ones. These new PCs are hitting the market now and into the Back-to-School season, and they are more affordable than ever.”
The latest numbers from market researchers still point to faltering sales. According to IDC, the shipments of PC hardware dropped 14 percent in the first quarter of the year. Despite all this, Microsoft bets big on its newest platform and seems confident that the release of Windows Blue will spur up sales.
